Category: Uncategorized

A member recently came to us unhappy with their training program. At first, it wasn’t clear why. The conversation was respectful but tough—something felt off, but we couldn’t quite pinpoint it. So I started asking more questions. Because when it comes to custom programming, I believe we do something that very few do

At some point, Michael Jordan pointed out that even though he’s remembered for hitting game-winning shots and being the most clutch player of all time, he actually missed a lot of them. The highlight reels don’t show those moments. The stories don’t either. But they happened. Now imagine if after missing one of his

There are two types of people I talk to all the time: Those who say, “I know what to do—I just need to do it.” And those who say, “I just need someone to tell me what I should be doing.” Let’s start with the first group. If you’re someone who

I talked to a woman the other day who’s been training with us for four years. She told me something that stuck with me. It wasn’t just the exercise that kept her coming. It wasn’t just the results. It was how she felt here. She felt welcome. She felt safe. She felt understood. She

She looked at the paper, shocked. We just wrote up the math equation for the price of her current gym in comparison to this one. She had just finished explaining how much money she would save by continuing her membership at a very nice, luxurious fitness center. But now, she

With a few deep breaths, some light stretching, a bit of visualization, and a deep belief in yourself… you can get significantly stronger in just minutes. Okay—maybe that’s kind of a lie. But maybe it’s also partially true. In moments of extreme need, the human body can call upon incredible

A few years ago, I stepped out of the primary role of taking phone calls from new customers. But recently, with all the chaos happening in the business, I’ve been back on the phones more often — talking directly to the people who are reaching out to us for help.

A guy called me recently and said he wanted to try out our gym. At first, it was surprising—he had lost 30 pounds, gotten stronger, and loved his current gym. So why was he reaching out? Injuries. Three recent ones. He was starting to feel pain during workouts and worried

We’ve had hundreds of conversations with members over the years. And one thing we’ve noticed: Most people don’t actually know how to change their habits.  They try to cut things out… to stop doing the “bad stuff”… but willpower runs out fast when it’s not backed by a plan. Here’s

This past week, I had three different conversations with women who all said the same thing: “I have a gym membership… but I never go.” Not because they don’t care about their health. Not because they’re unmotivated. But because most gyms weren’t made for them.  When people think of “joining