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Cookies, Granola and Strawberries

If you’re one of those people who sometimes forgets to eat, or can take a few bites of something and then claim you’re full… I don’t understand you. I don’t think you’re human.  I’ve been a high-volume eater my entire life. My 12-year-old, 240-pound self could attest to that.   Trying

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So, You Had a Bad Day

So, you’re having one of those days … you feel tired, low-energy, and you’re debating skipping the gym.  But you decide to go anyway.  Sometimes, that choice pays off with a great workout and a better mood. Other times, you just won’t have it. You might lift lighter, complete fewer

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5 Reasons We Do 3-Minute Cardio Spike

We used to do all of our cardio at the end of a session — usually five to eight minutes of interval-style cardio designed to spike your heart rate after the strength training.  This is a more traditional approach: strength training first, cardio last. Simple, familiar, effective.  But over time, we realized

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AI Calorie Assistant: Would You Want One?

Your Calorie Assistant  Imagine you sit down for dinner. The food smells amazing. It’s one of your favorites. You just spent 40 minutes making it—or your spouse prepared it for you.  Now it’s time to dig in.  But wait.   In walks your “calorie assistant.” A well-dressed, English-accented, stoic individual. They

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Top 5 Snack Options to Get Leaner

You just finished dinner.  You ate a reasonable amount.  But you don’t feel completely full.  You’re relaxed. You’re sitting with family or friends.  You’re having a good time, feeling peaceful, content, connected.  And amidst all that positive energy, it almost feels wrong to stop eating.  You’re not starving… but another bite

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Custom Programming is Critical

A member recently came to us unhappy with their training program. At first, it wasn’t clear why. The conversation was respectful but tough—something felt off, but we couldn’t quite pinpoint it. So I started asking more questions. Because when it comes to custom programming, I believe we do something that very few do

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What You Can Learn From Michael Jordan

At some point, Michael Jordan pointed out that even though he’s remembered for hitting game-winning shots and being the most clutch player of all time, he actually missed a lot of them. The highlight reels don’t show those moments. The stories don’t either. But they happened. Now imagine if after missing one of his

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You Know What to do, but You are Not Doing It

There are two types of people I talk to all the time: Those who say, “I know what to do—I just need to do it.” And those who say, “I just need someone to tell me what I should be doing.” Let’s start with the first group. If you’re someone who

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Gym Discrimination

I talked to a woman the other day who’s been training with us for four years. She told me something that stuck with me. It wasn’t just the exercise that kept her coming. It wasn’t just the results. It was how she felt here. She felt welcome. She felt safe. She felt understood. She

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She Spent 1800 Per Hour On Her Gym

She looked at the paper, shocked. We just wrote up the math equation for the price of her current gym in comparison to this one. She had just finished explaining how much money she would save by continuing her membership at a very nice, luxurious fitness center. But now, she

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