She looked at the paper, shocked. We just wrote up the math equation for the price of her current gym in comparison to this one. She had just finished explaining how much money she would save by continuing her membership at a very nice, luxurious fitness center. But now, she
With a few deep breaths, some light stretching, a bit of visualization, and a deep belief in yourself… you can get significantly stronger in just minutes. Okay—maybe that’s kind of a lie. But maybe it’s also partially true. In moments of extreme need, the human body can call upon incredible
A few years ago, I stepped out of the primary role of taking phone calls from new customers. But recently, with all the chaos happening in the business, I’ve been back on the phones more often — talking directly to the people who are reaching out to us for help.
A guy called me recently and said he wanted to try out our gym. At first, it was surprising—he had lost 30 pounds, gotten stronger, and loved his current gym. So why was he reaching out? Injuries. Three recent ones. He was starting to feel pain during workouts and worried
We’ve had hundreds of conversations with members over the years. And one thing we’ve noticed: Most people don’t actually know how to change their habits. They try to cut things out… to stop doing the “bad stuff”… but willpower runs out fast when it’s not backed by a plan. Here’s
This past week, I had three different conversations with women who all said the same thing: “I have a gym membership… but I never go.” Not because they don’t care about their health. Not because they’re unmotivated. But because most gyms weren’t made for them. When people think of “joining
A woman in her early 50s approached me in the middle of a session and asked if I had a couple of minutes to talk. Her husband is a member and had been trying to convince her to switch from her group exercise classes to come train with us. She
Someone came in recently saying they were referred by one of our members. I was inspired to write this Share the Health referral story because this was at least the 30th member that has come in thanks to this person. Five years ago, one of our athlete’s parents decided to
For years, she’s been trying to convince her neighbor to come in, but the 15-minute drive to our old Martinsville location was always a dealbreaker for him. Now that we’ve moved 15 minutes in the direction of Warren, we’re practically in his backyard and that was enough to get him
What feels like a lifetime ago, a young guy came into the gym wanting to get started. His dad came with him. (One of those dad appearances that felt like he’d been dragged to a family gathering—clearly counting the minutes until he could leave.) At that first workout, the son
