Blog

We’ve had hundreds of conversations with members over the years. And one thing we’ve noticed: Most people don’t actually know how to change their habits.  They try to cut things out… to stop doing the “bad stuff”… but willpower runs out fast when it’s not backed by a plan. Here’s

This past week, I had three different conversations with women who all said the same thing: “I have a gym membership… but I never go.” Not because they don’t care about their health. Not because they’re unmotivated. But because most gyms weren’t made for them.  When people think of “joining

A woman in her early 50s approached me in the middle of a session and asked if I had a couple of minutes to talk.  Her husband is a member and had been trying to convince her to switch from her group exercise classes to come train with us. She

Someone came in recently saying they were referred by one of our members. I was inspired to write this Share the Health referral story because this was at least the 30th member that has come in thanks to this person. Five years ago, one of our athlete’s parents decided to

For years, she’s been trying to convince her neighbor to come in, but the 15-minute drive to our old Martinsville location was always a dealbreaker for him. Now that we’ve moved 15 minutes in the direction of Warren, we’re practically in his backyard and that was enough to get him

What feels like a lifetime ago, a young guy came into the gym wanting to get started. His dad came with him. (One of those dad appearances that felt like he’d been dragged to a family gathering—clearly counting the minutes until he could leave.) At that first workout, the son