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There are two types of people I talk to all the time: Those who say, “I know what to do—I just need to do it.” And those who say, “I just need someone to tell me what I should be doing.” Let’s start with the first group. If you’re someone who

I talked to a woman the other day who’s been training with us for four years. She told me something that stuck with me. It wasn’t just the exercise that kept her coming. It wasn’t just the results. It was how she felt here. She felt welcome. She felt safe. She felt understood. She

She looked at the paper, shocked. We just wrote up the math equation for the price of her current gym in comparison to this one. She had just finished explaining how much money she would save by continuing her membership at a very nice, luxurious fitness center. But now, she

With a few deep breaths, some light stretching, a bit of visualization, and a deep belief in yourself… you can get significantly stronger in just minutes. Okay—maybe that’s kind of a lie. But maybe it’s also partially true. In moments of extreme need, the human body can call upon incredible

A few years ago, I stepped out of the primary role of taking phone calls from new customers. But recently, with all the chaos happening in the business, I’ve been back on the phones more often — talking directly to the people who are reaching out to us for help.

A guy called me recently and said he wanted to try out our gym. At first, it was surprising—he had lost 30 pounds, gotten stronger, and loved his current gym. So why was he reaching out? Injuries. Three recent ones. He was starting to feel pain during workouts and worried