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There was an interesting phenomenon observed in prisoners of war. The prisoners who kept telling themselves, “We’ll be home by Christmas,” were often the ones who mentally collapsed the fastest when Christmas came and went. Meanwhile, the prisoners who survived the longest were usually the ones who accepted reality for

I was watching a Netflix show recently called Black Rabbit with Jude Law and Jason Bateman. As I watched, I realized the two main characters are brothers. One brother would be easy to label as the disappointment. He has issues with drugs, gambling, and money. His life looks messy. The

At the end of each program, you have the opportunity to gift someone a free trial. We receive many referrals from all of you. I greatly appreciate the time and thought it takes to convince a friend or family member to try us out and agree to give us their

I do not think the main issue is that personal trainers aren’t relatable. I think many personal trainers forget what it was like when they were relatable to the new person walking into a gym. All of us were scared the first time we walked into a gym. I remember

We have over 300 internal staff education documents. A large percentage of them are training-related. But despite all of that material, a few concepts come up again and again. And one of the most important is what we call the 4 R’s of Exercise Correction. It is such a big

At first glance, it can feel unfair when you hear about your friend who lost 15 lbs in a month on a diet. But a lot of the time, what you’re seeing is not a better long-term strategy. They hit a breaking point. They get highly motivated. They decide they’re