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Usually Always Do

I talk to a lot of people about their goals—getting leaner, stronger, healthier.

And one of the most helpful ways to figure out what someone should do…

…is to first look at what they’re already doing.

When I ask people to walk me through their habits, the most common phrase I hear is:

“I usually…”

“I usually eat a clean breakfast.”

“I usually have a protein shake in the afternoon.”

“I usually go for walks.”

“I usually work out.”

But “usually” is vague.

So I always ask:

How many days in the last 30… did you do that?

What about the last 365?

Most of the time, after a pause and some honest reflection,

usually” means… less than half the time.

Now contrast that with a conversation I had recently with a member who said:

“I always eat a small meal every three hours.”

Not when it’s convenient.

Not when the schedule allows.

Always.

Even while traveling.

Even at family parties.

Even on chaotic days.

That level of consistency has worked extremely well for her.

Because “always” creates real change.

And to be clear, you don’t need to copy her strategy.

You don’t need to cold plunge.

You don’t need to intermittent fast.

You don’t need to reinvent the wheel.

You just need to take the things you say you “usually” do…

…and do them so consistently that you can confidently say:

“I always do this.”

In our world, “always” doesn’t mean perfect.

It means 90% consistency or better.

Miss a walk once every 10 days? Totally fine.

Fall short on vegetables once every couple weeks? Not a problem.

But when you’re hitting your habits 9 times out of 10,

you move the needle in a big way.

The truth is, it’s rarely a new behavior that’s the breakthrough.

It’s turning your existing good habits from “usually” into “always”

that creates lasting results.
– James Pratt

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