Let’s be honest: almost everyone wants to be fitter, stronger, and healthier. We know health is important. We want to be the kind of person who, if the situation called for it, could handle hard physical tasks—or, in a more extreme case, outrun zombies and survive.
Because if zombies took over the world tomorrow, you’d want to be able to sprint 10 miles to the nearest safe camp. And if you had to fight them off? You’d hope you had the strength to do that too.
(And hey, bonus points if fitness helps you live well beyond your 80s—by not being killed by zombies.)
But all jokes aside, I have a lot of conversations with people who say they want to become a better version of themselves… and yet, they keep kicking the fitness can down the road.
Here’s the thing:
I’m never offended when someone doesn’t join our gym—as long as they have an alternative strategy for staying active. What’s hard to watch is when the alternative strategy… is nothing.
I get it. A new financial or time commitment can feel daunting. But I can’t help but wonder:
Will the person who decides now isn’t the right time regret it in 10, 20, or 30 years?
Will the “I’m too busy” person wish they’d carved out two to three hours per week—because it would’ve bought them ten extra years of high-quality life?
Sales gets a bad rap. But the way I see it, every time someone walks through our doors, I have a shot to make a major difference in their life. If I can get them to give this a shot—even for a short time—there’s a real possibility their life gets better. And not just in how they look, but how they feel, how they move, and how long they get to do it all.
The hard part is, the “pain” of not exercising usually isn’t felt today.
It’s years—decades—away. And that makes it easy to ignore.
But if you know someone who doesn’t exercise and you’re worried they’ll regret it later… putting pressure on them probably won’t work.
Instead, gently encourage them.
Invite them on a five-minute walk.
Suggest they try a session with a personal trainer.
Send them this message.
Anything is better than nothing.
Because doing something now is what leads to becoming a better you later.
And possibly escaping zombies.